Business Partners at Work

Commercial Representation Services

Commercial Representation and Market Entry Planning

A well thought out market-entry strategy is crucial to your overall commercial success. Leveraging the local knowledge and connections of STM team will ensure that your company accomplishes its business objectives and enters the local market successfully. We achieve this through our tailored 6 step market entry support program.

  • Understanding your needs - Through extensive client engagement, we will identify the client's objectives and aspirations in their desired market; this involves examining the client's product offering, value proposition and budget.

  • Market validation - We will complete a detailed market investigation in order to identify and validate key market opportunities, product feasibility, key competitors, potential distributors/sales agents, strategic alliances and key industry groups.

  • Route-to-market review - Based on our market validation findings and Client feedback we will develop a tailored market entry program focused on achieving a fast and efficient route-to-market.

  • Commercial engagement - Leveraging our regional connections and established relationships with distributors and sales agents we will present the client's product offering to potential distributors, customers and/or sales agents.

  • Market entry - We will coordinate an in-country visit program where we will assist the client to understand the local business environment and will facilitate meetings with potential distributors, customers and sales agents.

  • On-going representation + back office support - We will continue to facilitate, support and commercially represent the client within the marketplace while providing the required back-office services to enable operations.